What's in a headline? The answer is everything. When you are trying to entice readers into your blog post, those first few words can make or break the content you have so lovingly slaved over. But when you have spent so long poring over every word of a 3,000 post, the...read more
Nike, Google, Apple, Coca-Cola – mention these names and you are likely to instantly conjure a picture of the brands they represent. In fact, brands are so much part of our culture, it is obvious why businesses spend millions on building their brand until it becomes a...read more
Confidence is a funny beast. One day you practically jump out of bed ready to show the world how awesome you are and meet every challenge head on and the next you just wish you could hide under the duvet all day, feeling you can't face what the world has in store for...read more
Without clients you do not have a business and the key to getting customers is letting people know you exist. This is where marketing comes in. Marketing is an all-encompassing term for the actions you take to tell your potential customers about your business and...read more
Sometimes even the most rational people do crazy things which can sabotage their lives in all sorts of ways. An angry word, an indiscretion or even an impulsive social media post can be enough to ruin a relationship or wreck a business opportunity. I know from...read more
Listen, I know how it is, I really do! You are desperate to crack on with getting your business set up and there are 101 exciting things you could be doing to get nearer that goal. A business plan isn't really necessary, right? After all, you don't need to show one to...read more
Ditching the security of a steady 9-5 job and starting your own business can be a big step into the unknown. If you are seriously considering taking the plunge there are probably dozens of concerns whirring around inside your brain which are enough to rob you of a...read more
Blogging – or content marketing – is the current “in thing” when it comes to promoting your business. It might sound a scary proposition, especially when you are pushed for time, but it is well worth considering – not least because it is a proven way of growing your...read more
Social media is everywhere. Everyone’s doing it, and if you are serious about growing your business, you should be too. Figures show that there are more than 1.3 billion visits to Facebook each month in the UK and more than a third of internet users are using social...read more
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