A little bit about the vision, history and purpose of Impetus4.



If you dream of running your own business, or are already doing so but want to take the next step, you have come to the right place.

My name is Tracey Sweetland and I have been where you are now.

I know how lonely and daunting it feels trying to get your own business off the ground and create the life you have always dreamed of.

I know how hard it is to reach your goals when there are 101 things crying out for your attention.

I don’t know how many hours I wasted and sleepless nights I spent fretting about how I could make my business a success.

I followed expert after expert, read book after book and signed up to countless self-improvement programmes, but I always felt as though I was missing that one ingredient that would make the magic happen.. . .

Tracey Sweetland

Tracey Sweetland

Impetus4 Director

Life begins at 40 – a saying certainly true for me when the threat of redundancy led myself and three friends to start The Spalding and South Holland Voice, an independent newspaper in my home town.

After four and a half years at the paper, I spread my wings to set up Plan B Marketing, my own marketing agency offering social media management, website design, PR, graphic design and copywriting services to local businesses.

With the experience of starting and growing these businesses, I am now helping other aspiring entrepreneurs to achieve their dreams with Impetus4.


And that is why I started Impetus4…

My answer to this problem was to create Impetus4 – a hub where I could share my knowledge and expertise as well as bring together other aspiring entrepreneurs at all stages of their journey to share theirs.

Throughout this site you will find useful and informative articles, videos, podcasts and infographics – as well as mini training courses – which feed into the four stages of the Impetus4 programme, each geared towards a different stage of the entrepreneurial journey:

1. Personal Development


2. Getting Ready



3. First Steps


4. Onward and Upward


You are also encouraged to join the Impetus4 Inner Circle Facebook group, where you can meet, learn from and share experiences with other like-minded entrepreneurs.

And, if you do need more hands-on or personalised support, Impetus4 also offers an in-house Business Mentoring service to help you overcome the obstacles standing in your way and set achievable and realistic goals to get you on your way.

You can also find out more about me and my journey at my personal site –

Impetus4 Inner Circle

Find out more about Impetus4’s supportive Facebook Group and join to receive the support of other aspiring and successful entrepreneurs.

My Personal Blog

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